backend business expert & enneagram coach for badass female entrepreneurs

A full body image of Holly posed with confetti flying around her. She is smiling and looking at the camera.

BOOK A CONSULT

Let me be your go-to gal and help you work some magic.

SERVICES

Image of a Resident Genius holding a Macbook

Graphic of text reading "you need a Resident Genius"

Are you a beauty industry business owner ready to take your business to the next level?

I'm Holly, aka Your Resident Genius, I specialize in 1:1 business and Enneagram coaching designed to help you build a thriving, sustainable beauty business. Together, we’ll identify your unique strengths, create systems that work for you, and uncover the strategies needed to grow with confidence and clarity.

Whether you’re looking to improve client relationships, streamline operations, or design a business that aligns with your vision, I’ll guide you every step of the way. Let’s make space for what truly matters so you can achieve the success you deserve.

ABOUT

Holly is absolutely amazing! Holly has shared her amazingness with me in the form of landing pages, organizing my crazy brain and inventory, and even rushed to my side to help me when we were broken into. She is hands down, the very best! She keeps me organized and doesn’t act annoyed when she has to remind me to do things. 😂
Not only does she get shit done, she somehow makes you feel like a rockstar too.
To have found Holly is to have found peace in my business.
Holly has become a dear friend that I love so much. She is always up for a good time, she is there for a pick me up, a good cry, and even a shot or two!

Shawni | Salon Owner & VA Client

I let my ChatGPT be my drunk bestie and hype me up, and honestly… this might be my new intro. 😂(and it’s only slightly embarrassing 🙃)

But now I need to know- if you had to describe me in one sentence, what would you say?

Drop it in the comments - I wanna see who gets me!

I used to think making my bed was pointless. Like… why bother when I’m just going to mess it up again? But somewhere along the way, I realized that tiny routines like this actually make a huge difference.

My ADHD brain thrives on structure, but at the same time, I resist it with everything in me. And as an Enneagram 6, I crave stability, but I don’t always know how to create it for myself. Making my bed? It’s a small, simple way to ground myself when everything else feels chaotic.

I’m not saying this fixes everything, but it does help me start the day feeling a little more put together. And honestly, that’s enough for me.

What’s one small routine that helps you feel more in control of your day? Drop it in the comments! I might need to steal some ideas.

✨ According to the Six Besties Theory, everyone needs six different types of friends in their life… and my Type 7 bestie? She’s 1000% my Good Time Friend. ✨

As a Type 6, I’m usually the planner, the strategist, the one thinking three steps ahead. But when she’s around? Suddenly, I’m saying “YES” to spontaneous adventures, dancing in the living like I’m in a 90s witchy rom-com (name that movie) and actually living in the moment. (Who even am I?!) 😆

That’s the magic of friendships that balance us out. They push us, stretch us, and bring out sides of us we don’t always tap into. And honestly? I love my 7 wing when she’s around.

Tag your ‘Good Time Friend’ below! And tell me, what type of bestie are YOU? (Enneagram & Six Besties answers welcome!)

Let me know if you want to see more of the Enneagram x Six Besties theory?! Maybe I’ll make it a series 🤔

Spoiler alert: No one actually has it all figured out.

We’re all just making the best decisions we can with what we know. The real win? You’re showing up, learning, and moving forward. 💛 Keep going! You’re doing better than you think!

#SmallBusinessOwner #BuildingABusiness #BusinessGrowth #MindsetMatters #KeepGoing #YouGotThis #WomenInBusiness #BizOwner

Strength looks different on every woman, and that’s what makes us unstoppable! Whether you’re a fearless leader, a quiet powerhouse, or a creative force, the world is better because YOU are in it.

Swipe through to see how each Enneagram type shows up as a total badass.

Tag a woman who embodies her type like a queen!

Happy #internationalwomensday from YRG!

#badasswomen #enneagram

Do you know your numbers?

You’re booked solid, but are you actually making a profit? Knowing your numbers isn’t just about looking at your bank account—it’s about understanding the true cost of your services, how much you’re spending on overhead, and what you can actually pay yourself.

If you’re not clear on these, you might be underpricing, overspending, or leaving money on the table. The truth? Knowing your numbers gives you control. Whether that’s adjusting your pricing strategy, cutting unnecessary costs, or saving for taxes and time off, it all starts with understanding your true numbers.

When we work together, I’ll break down exactly what you’re bringing home after costs and help you plan for the future (hello, savings for those well-deserved vacations, taxes, and retirement).

If you’re ready to finally understand your numbers and take charge of your business’s financial future, let’s chat!

📩 DM me “NUMBERS” to book your session today.

#ProfitabilityCoach #FinancialClarity #EntrepreneurLife #SmallBusinessOwner #KnowYourNumbers #BusinessStrategy #MoneyMindset #BusinessGrowth #FinancialFreedom #EntrepreneurCoach

It’s funny how easy it is to doubt yourself, even when people keep coming to you for advice. I used to brush it off, but at some point, I had to admit- maybe I do know what I’m talking about.

If you’ve ever felt the same, you’re not alone. You probably know more than you give yourself credit for! (And yes, this is a the MOST Enneagram 6 post—always double-checking, always wanting to be sure. 😂)

#YourResidentGenius #Enneagram6 #EnneagramCoach #ImposterSyndrome #KnowYourWorth #ExpertStatus #BusinessConfidence #SmallBizOwner #EntrepreneurLife #MindsetShift #KeepShowingUp

As an Enneagram Type 6, I constantly catch myself saying “worst case scenario…” because, let’s be honest, someone has to think ahead, right?

While everyone else is out here winging it, I’m over here running full risk assessments, contingency plans, and maybe a quick mental rehearsal of every possible disaster. It’s not paranoia—it’s preparedness.

What’s your go-to phrase? Drop it (and your type) in the comments!

Service providers….I’m talking to you! I’m not just out here throwing advice like confetti—I’m serving strategies that actually bring you home more money. 😎

Ready to make your beauty business work for you? Let’s talk.

Sometimes, the thing we most need to hear is the hardest to believe. Save this for the days you forget.

🫶🏻

#Enneagram #EnneagramCoach #SelfGrowth #PersonalDevelopment #KnowYourself #MindsetMatters #InnerWork #EmotionalWellness #SelfAwareness #GrowthMindset

Our country is feeling more and more dystopian by the day, but here’s the thing—we don’t have to be. We can choose to love louder, give more, and show up for each other in real, tangible ways. Stocking @weberfridge isn’t going to fix everything, but it does mean that someone who’s struggling won’t go to bed hungry tonight. And that matters.

Because no matter how wild things get out there, one thing’s for sure—you’ve got a friend in me. And in all of us, if we just keep showing up for each other.

If you’ve got the means, give. If you need help, take. It’s that simple.

(And if you’re an Enneagram 6 like me, you know community is everything. We take care of our people—and that means making sure no one is left behind.)

I want to know - what’s your type and one of the ways you’re taking care of yourself and others through these tough times?

#GiveBack #SpreadKindness #LoveYourNeighbor #FoodForAll #EndHunger #CommunityCare #ActsOfKindness #Enneagram6 #LoyalToTheCore #StrengthInCommunity #SelfGrowth #PersonalDevelopment #DoGoodFeelGood #MakeADifference #BeTheChange #SupportEachOther #HumansHelpingHumans

If I could sit down with younger you, I’d tell them this… 🩷

No matter your Enneagram type, I hope you know this: You are already enough. You don’t have to prove yourself, earn your worth, or carry it all alone. Growth isn’t about fixing yourself—it’s about coming home to who you’ve been all along.

So take a deep breath. Be kind to yourself today. And if this letter spoke to you, drop a 💛 in the comments—I’d love to hear what spoke to you the most.

Want to dive deeper into your type and how it shapes your life? Let’s figure it out together. Book a typing session or coaching call today!

#Enneagram #PersonalGrowth #YouAreEnough

Nothing like a little ✨disappointment✨ to turn a dreamy Valentine’s weekend into an unplanned case study on how we all deal with sadness.

Enneagram & handling disappointment (when it’s totally out of your control):
❤️ Type 1: Trying to stay rational, but secretly fuming over the waste of time.
💔 Type 2: Feeling unappreciated by the universe itself.
❤️ Type 3: Determined to make it look like this was totally fine.
💔 Type 4: Feeling personally victimized by fate.
❤️ Type 5: Emotionally detaching and analyzing what went wrong.
💔 Type 6: Running through every scenario where this could’ve been avoided.
❤️ Type 7: Already planning a way better trip to make up for it.
💔 Type 8: Needing someone to blame, even if it’s Mercury in retrograde.
❤️ Type 9: Pretending not to care but secretly very, very sad.

Me? Somewhere between a 6 & 7, overanalyzing while mentally booking a do-over. What about you?

Resetting, refocusing, and reminding myself that doing what’s necessary isn’t the same as giving up.

This week marks my first full week of balancing both my business and a full-time job. Am I thrilled to be back in traditional work? Not exactly. But am I doing what I need to do to support my bigger vision? Absolutely.

This isn’t a step back—it’s a strategic move. A season. A power play. And you better believe I’m still showing up 100% for my business. Let’s get to work. ✨ #BuildingTheDream #NotAFailure #JustGettingStarted

When a Type 5’s social battery hits 0%:

Goodbye, I’m Out ✌🏻

#IntrovertEnergy #Enneagram5Vibes #SocialBatteryDrained

Me when a client asks how often I use the Enneagram: 🎤

Every. Single. Day.

It’s my (not so) secret weapon for understanding myself, others, relationships, and even stress. Why wouldn’t I? 😉

#EnneagramEveryday #PersonalGrowth #KnowYourself #enneagramcoach

Sometimes, we get so caught up in what we’re doing for others—showing up, supporting, helping—that we forget to just be with ourselves.

It’s easy to lose sight of who we are when we’re always focused outward. But growth happens when we create space to enjoy our own company. When we run errands, take ourselves out to dinner, or even just clean the kitchen alone, we’re building a relationship with ourselves.

The more comfortable you are being with yourself, the stronger your foundation becomes. So this is your reminder: carve out time for you. Not for who you’re expected to be—just for who you are. Growth starts there.

#BecomingYourBestSelf
#SelfImprovementDaily
#InnerWork
#WomenWhoInvestInThemselves
#WomenSupportingWomen
#StrongIndependentWoman
#GrowthOriented
#SelfCareIsntSelfish
#InvestInYourselfFirst
#PrioritizeYourself
#EnneagramCoach
#KnowYourselfGrowYourself
#InvestInYou

A lot of coaches out there will tell you to “just stop overthinking,” “just stop procrastinating,” or “just stop people-pleasing.” But here’s the thing: telling you to “just stop” without understanding why you’re doing those things is like slapping a Band-Aid on a deeper issue.

That’s where the Enneagram is different—and so is my coaching. It’s not about quick fixes or surface-level advice. It’s about digging into the motivations behind your behaviors. When you understand why you’re stuck in certain patterns, you finally have the clarity to make meaningful, lasting changes.

If you’re ready to go deeper and discover what’s really driving your behavior, I’d love to help. Let’s move beyond the surface together. Reach out or check the link in my bio to learn more about my coaching offerings!

#EnneagramCoach
#PersonalGrowthJourney
#SelfAwarenessMatters
#BreakTheCycle
#MotivationBehindBehavior
#TransformYourLife
#CoachingForWomen
#InnerWorkJourney
#GrowthOriented

My boy @teddyswims dropped a new album yesterday and I’m OBSESSED. As I’ve listened to the new songs, different types came to mind in the lyrics, which is where I got the idea for this post.

Some of these are obvious references to the type (type 5 being very black and white), others are stereotypes (type 2 loving so much it hurts), and some the vibe of the track just matches the type I put it with (type 9). If you want to know why I chose the lyric for your type, send me a DM! And if you haven’t listened to the new album, I suggest you put it on immediately!

🧡🥛🧡🎧🧡💿

#teddyswims #enneagram #enneagramlyrics

Want to know the secret to leveling up your life, relationships, or business? It starts with knowing yourself—and the Enneagram is the ultimate tool to help you do just that.

I’m not just here to tell you your type and send you on your way. I’m here to help you cut through the noise, get sh*t done, and unlock your potential. We’ll use the Enneagram to dive deep into your strengths, blind spots, and patterns so you can finally break through what’s holding you back.

Want better communication? Done.
Need clarity on your next big move? Let’s make it happen.
Craving deeper relationships (at home or in business)? I’ve got you.

I bring bold ideas, tough love, and a no-judgment zone to the table, creating custom solutions that work for YOU. This isn’t one-size-fits-all. It’s all about you stepping into the best version of yourself.

#EnneagramCoach #BadassBusinessCoach #LevelUpYourLife #KnowYourselfGrowYourself #MakeItHappen

No matter your type, your beliefs, or where you stand, we’re all navigating a world of change. Some are celebrating, others are afraid—but the biggest, most meaningful change doesn’t come from policies or headlines.

It happens at home. It happens when we choose compassion. It happens when we love our neighbor—yes, even the one we don’t understand.

Let’s start there. 💛

(I’m not showing this for “credit”, but to put my money where my mouth is. I want my business to be known for caring about others and our community- so on Inauguration Day I dropped a couple of bags of groceries @weberfridge to show a little love to my hometown 🩷)

How are you showing love today?

#LoveYourNeighbor #EnneagramWisdom #CompassionOverDivision #ChooseLove #MakeChangeAtHome

I keep going for the girl with the big heart and even bigger sarcastic personality, who makes weird faces and just really likes helping people understand themselves + their businesses better through the Enneagram and spreadsheets.

I’m about to enter what I expect to be a really hard season for me & my business. So now more than ever, I’m fighting to keep my business alive, support myself, and set myself up for the future. Thank you for being here, for supporting me, and giving me reasons not to give up on my business 🤟🏻

I could talk about the Enneagram ALL DAY ✨

Here’s my best attempt at it explaining it in under 90 seconds ⏱️

Curious about the enneagram and how it can help you? Comment “9 Types” and I’ll send you a list of some of my favorite resources!

#EnneagramBasics
#EnneagramTypes
#EnneagramForGrowth
#EnneagramExplained
#EnneagramLife
#9TypesOfPersonality
#DiscoverYourType
#KnowYourNumber
#PersonalityTypes

Piecing it all together 🧩✨ Learning the Enneagram feels like discovering little pieces of yourself you didn’t even know were missing. You start to see your stress patterns, your growth path, and where you can show up better in your relationships, career, and life in general. Every piece brings more clarity and self-awareness—it’s such a game-changer! ❤️ #EnneagramJourney #SelfDiscovery #PersonalGrowth #BetterRelationships

Hey small business owner… when was the last time you poured into *you*? 💛

Learning about the Enneagram helped me understand my unique needs and challenges, especially as an entrepreneur. Christina Wilcox’s *Take Care of Your Type* is one of my favorite tools for aligning self-care with who I really am. To be honest, sometimes something as simple as washing my face can be hard at the end of a long day.

But let’s be real—if we’re not taking care of ourselves, how can we show up fully for our dreams, our clients, and our communities?

What’s your Enneagram type? And how do you take care of it?

#Enneagram #TakeCareOfYourType #SelfCareForEntrepreneurs #SmallBusinessOwner #PersonalGrowth

Who says the new year means you have to reinvent yourself? 🛋️✨ Sometimes, the best thing you can do is slow down, listen to what you really need, and take small, meaningful steps toward becoming your best self.

Here I am (with my ultimate reading setup) slowing down, leaning in to rest and doing something I enjoy.

Enneagram coaching helps you uncover what truly drives you so you can honor your unique strengths, set healthy boundaries, and grow into your highest potential. 💡

This year, let’s focus on progress, not perfection. You don’t need a ‘new you’—you just need *you*. Ready to discover your next level? Let’s start the journey together. 💬💖

#NewYearSameYou #EnneagramCoaching #PersonalGrowth #SelfCare #BeYourBestSelf

Let’s get reel (see what I did there?!)

We’re all about to see a lot of 2024 highlight reels. Here’s mine. What you don’t see here is that on New Year’s Day this year, I woke up crying, miserable, and depressed. I was so exhausted at the prospect of making it to another year. There were many moments I wasn’t sure how I was going to make it to the end of 2024. But I’m so glad I did, because I would have missed all of these moments and memories. I’ve been reflecting on my year a lot these past couple of weeks and I didn’t realize until making this video what a beautiful year it really was.

For me, I spent my year reading 53 books, writing poems, cooking delicious meals, taking random adventures with besties, and deepening relationships with my family, friends, and myself. I learned how to be alone and enjoy my own company. I achieved a huge life goal of mine when I moved into my own apartment and created a home I love. I graduated from @enneagramuniversity and learned how to coach others using a tool I am so passionate about.

I also had heartbreak, setbacks, minor although unexpected medical issues, and many many moments of anxiety and self doubt.

My word for 2024 was wholehearted- I wanted to be devoted, determined, and enthusiastic towards life this year and I can really say that I gave it my all. ✨

As the new year approaches, I invite you to join me in celebrating the beauty of life and new beginnings. I’m leaning into growth work for my enneagram type, so I’ve chosen the word TRUST to focus on and return to in 2025.
May we all trust that we have a beautiful year lying ahead.

Happy New Year from Your Resident Genius, aka Holly 🩷

I know, I know, I’m posting late. But I hope you & yours had a very merry Christmas! Looking back, it’s been a beautiful year and I’m so grateful to all those who were a part of it!

Xo,
Holly 🩷

✨ Forecasting for 2025 with a little help from the Enneagram! ✨

As an Enneagram 6, I’m leaning into my natural strengths—planning ahead, building security, and fostering trust—while also challenging myself to step out of my comfort zone and embrace new opportunities for growth. Using the Enneagram, I’m not just setting business goals; I’m aligning them with my values and my vision for serving my amazing clients.

This tool has been a game-changer for me, and now I want to help YOU discover how it can transform your life too! As an Enneagram coach, I can guide you to uncover your type, understand your strengths, and work through those growth edges that might be holding you back.

✨ Book a typing session with me for just $69! ✨
Offer valid until December 31st, so don’t wait to start your journey toward deeper self-awareness and intentional growth.

Let’s make 2025 your most aligned year yet! DM me to book or learn more. 💌

What’s your Enneagram type? Drop it in the comments—I’d love to hear how it’s helped you grow! 💬

#EnneagramInBusiness #Enneagram6 #2025Goals #UtahBusiness #CoachingOffer #ResidentGenius

EDIT: I’ve found my one person for this, thank you so much for reaching out and for your support! 🫶🏻

Your girl is *almost* officially certified as an Enneagram Coach through @enneagramuniversity - I’ve just added typing sessions to my website if you want to find your type + discover growth work tailored to you using your enneagram type. (Check my stories for the link!)

I need one person or couple that is already familiar with the enneagram to conduct a RECORDED coaching session to finish my program. No cost for this session - all I need is your consent to record the session so I can receive feedback from the EU team of professors and get my certification. If you’re interested, send me a DM with your/your partner’s type and one or two goals you’d like to address.

Thanks for your help! 😘

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

​